Branding
Logo design, visual identity systems, brand guidelines, and naming for companies that need to look as serious as the work they do.
Branding is strategy first, design second. Before we open a design file, we get clear on positioning: who you serve, what you stand for, and what makes you different from the three competitors your prospects are also considering.
From there we build a complete identity system — logo, color, typography, imagery direction, and voice — documented in guidelines your team, agencies, and vendors can actually follow.
- ✓ Brand strategy and positioning workshop
- ✓ Naming (for new companies or product lines)
- ✓ Logo design with primary, secondary, and mark variations
- ✓ Color palette and typography system
- ✓ Brand guidelines document
- ✓ Business card, letterhead, and social templates
Full identity projects start at $6,500; logo-only refreshes from $2,200.
Our process for Branding
Discovery workshop
A structured session with your team to define positioning, audience, and competitive differentiation.
Strategy & moodboarding
We translate strategy into visual direction and test it against 2-3 distinct concepts.
Identity design
Logo, color, and type system built out and refined based on your feedback.
Guidelines & assets
A full guidelines document plus source files and templates so the system is usable day one.
Common questions
Yes, brand refreshes are common. We'll assess what's working in your existing mark and evolve it rather than starting from zero.
Yes, naming is available as a standalone engagement or bundled into a full identity project.
Source files (AI, SVG, PNG), a full brand guidelines PDF, and ready-to-use templates for common assets.