Meta Ads
Facebook and Instagram advertising, audience building, and retargeting campaigns focused on creative testing and efficient acquisition cost.
Meta advertising lives or dies on creative. We run structured creative testing across Facebook and Instagram — static, carousel, and video formats — paired with audience segmentation and retargeting funnels that catch warm prospects at the right moment.
Campaigns are built around a clear funnel: cold audience awareness, warm retargeting, and lookalike scaling once a winning creative and audience combination is proven.
- ✓ Account and pixel/CAPI setup
- ✓ Audience research and segmentation
- ✓ Creative testing program (static, carousel, video)
- ✓ Retargeting and lookalike audience campaigns
- ✓ Lead generation campaign setup
- ✓ Weekly optimization and monthly reporting
Management fee starts at $1,200/month plus ad spend, minimum $2,500/month recommended spend.
Our process for Meta Ads
Pixel & tracking setup
Meta Pixel and Conversions API configured for accurate tracking despite iOS privacy changes.
Audience strategy
Cold, warm, and lookalike audiences mapped to your funnel stages.
Creative testing
Multiple creative concepts tested against each other to find what actually converts.
Scale winners
Budget shifted toward proven creative and audience combinations.
Report & refine
Monthly reporting on cost per result and return on ad spend, with ongoing creative refresh.
Common questions
Social Media Management covers organic content and community. Meta Ads is dedicated paid campaign strategy, creative testing, and budget management.
We can produce creative in-house through our design team, or work with brand assets and product photography you already have.
Yes — lead generation campaigns with on-platform forms or landing page funnels are a core part of what we run.